FUTURE FOCUS
Parallel to their existing brand guidelines, sustainability consultancy Future Focus were looking to develop a new brand language to promote a range of events. This new look and feel would be utilised across promotional campaigns posted on LinkedIn and Instagram.
A suite of playful characters were developed, relating directly to key sustainability marketing messaging. These characters were used on various campaign assets to enhance the visual language and drive engagement and interaction for Future Focus’ events.
︎ Illustration
︎ Branding
︎ Campaign development
︎ Branding
︎ Campaign development
TECH CENTRAL
As part of the construction of the largest innovation and startup hub in the southern hemisphere, Tech Central required hoarding to be designed for their prominent site in Haymarket, just outside Central Station. Working with over 100m of space, a visually impactful and informative sequence of panels was created in alignment with NSW Government brand guidelines.
Key messaging and imagery was used to develop this hoarding, which is currently on display outside the Tech Central site in a high visibility area. Over 35,000 commuters walk through this area daily. (Data from City of Sydney)
︎ Print and OOH design
︎ Artworking
CSR SOCIAL MEDIA REFRESH
As a leader in the Australian construction industry, CSR wanted to open up their online audiences and attract a wider range of consumers for three of their most prominent brands: Hebel, Cemintel and AFS Permanent Formwork. Existing brand colours and imagery were used to develop a new set of guidelines, specifically for social media content.
These guidelines were then used to design social media posts in alignment with a monthly content plan, highlighting key features, products and services of each brand. New fonts and stylistic choices were made to elevate CSR’s social presence and gain consumer trust through consistent brand language.
These guidelines were then used to design social media posts in alignment with a monthly content plan, highlighting key features, products and services of each brand. New fonts and stylistic choices were made to elevate CSR’s social presence and gain consumer trust through consistent brand language.
︎ Social media
︎ Brand guidelines
Developed in collaboration with Lujia Zhou at Focus Group.
︎ Iconography
THE SLOW STATE
Created as a final collaborative capstone project for the Bachelor of Creative Intelligence + Innovation, Slow State is an exploration of the connection between mindfulness and fashion consumption, built from months of stakeholder engagement, research, testing and prototyping and our own human experiences. This was both a research task and a design challenge, encapsulated in its final form as a print zine.
The zine encourages slow reading and reflection as it is scattered with film images taken by me, quotes and short activities. It bridges knowledge barriers by providing information on the current state of the fashion industry, how unsustainable habits are formed and how they can be broken. This zine was presented to the cohort alongside a mindfulness workshop, allowing audiences to experience and engage with key exercises developed through our research.
The zine encourages slow reading and reflection as it is scattered with film images taken by me, quotes and short activities. It bridges knowledge barriers by providing information on the current state of the fashion industry, how unsustainable habits are formed and how they can be broken. This zine was presented to the cohort alongside a mindfulness workshop, allowing audiences to experience and engage with key exercises developed through our research.
︎ Print design
︎ Research and evaluation
︎ Workshop development
︎ Photography
Developed in collaboration with Alan Kinal, Gillian Le Mottee, Jackson Roca, Eloise Trainor and Anousha Xegas.
YOU FLIP THE SWITCH
Australia is moving towards a new way of using more renewable energy, and this shift is one of the biggest changes in history. There is a large gap in the market for the visual communication of this change to the public, and this brief sought to generate new ways of thinking about the energy transition.
Embracing the concept of a ‘two-way system’, where customers become producers and energy is everyone’s responsibility, this publication addresses new roles and practices of both consumers and energy companies. Utilising duality in colour scheme and a mirrored layout to emphasise the two-way system, this publication explores the roles of the consumers on the left pages and the energy companies on the right. All illustrations were hand-painted with acrylic, and the publication was printed onto recycled paper and staple bound.
︎ AGDA 2021 Student Publication MERIT
︎ AGDA 2021 Student Print MERIT
︎ Illustration
︎ Publication design
︎ Research and development
︎ Copywriting
SCHEMES & SPACES
Schemes & Spaces is an interior design company based in the Inner West. For this re-brand, Director Maria Roussos wanted the branding to mirror her style - clean, polished and sophisticated with a modern edge. Working across branding, web and print, this redesign featured thin lines and a visual motif alluding to the shape of a house.
︎ Branding and logo design
︎ Web design
︎ Print
I am a strategic and visual designer with a strong focus on collaboration, in-depth research, and creating meaningful, impactful change. My experience spans diverse industries, including sustainability, marketing, government, and the not-for-profit sector. I specialise in seamlessly integrating human-centred design thinking and research with business strategy in order to create effective visual solutions.
I received a Bachelor of Visual Communication and a Bachelor of Creative Intelligence and Innovation from UTS. My background in graphic and strategic design has honed my ability to visualise complexity and design elegant solutions — always being driven by the underlying "why"— investigating problems, systems, and relationships beyond surface-level insights.
I acknowledge that I am living and designing on the land of the Gadigal people, Eora nation. Sovereignty was never ceded, and I pay respects to elders past, present and emerging.
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