YOU FLIP THE SWITCH
Australia is moving towards a new way of using energy, and this shift is one of the biggest changes in history. As we become more conscious of our energy habits, coal and gas are beginning to be replaced by solar power and batteries, alongside other renewable sources of energy. There is a large gap in the market for the visual communication of this change to the public, and this brief sought to generate new ways of thinking about the energy transition.
Embracing the concept of a ‘two-way system’, where customers become producers and energy is everyone’s responsibility, this publication addresses new roles and practices of both consumers and energy companies. Utilising duality in colour scheme and a mirrored layout to emphasise the two-way system, this publication explores the roles of the consumers on the left pages and the energy companies on the right. All illustrations were hand-painted with acrylic, and the publication was printed onto recycled paper and staple bound.
Embracing the concept of a ‘two-way system’, where customers become producers and energy is everyone’s responsibility, this publication addresses new roles and practices of both consumers and energy companies. Utilising duality in colour scheme and a mirrored layout to emphasise the two-way system, this publication explores the roles of the consumers on the left pages and the energy companies on the right. All illustrations were hand-painted with acrylic, and the publication was printed onto recycled paper and staple bound.
︎ Print design
︎ Illustration
︎ Copywriting
︎ Illustration
︎ Copywriting